We were asked to train a local MD – Sky AdSmart
The Brief
“Brian ” was a new MD (and a very naughty Boy)- he was an accountant by trade – yet he needed to be confident to ask the right questions of his Marketing team
What did we help him with.
- We showed him what key terms he might need to know – eg SKU, Range Review, Brand Plan, New Media, TV Planning, Sky AdSmart Campaigns.
- We showed him round Social Media – Facebook
- We walked stores with him to discuss design
- We talked product life cycles
- We WOWED him with how easy it was to do something in POWER POINT
Basic stuff for a marketing guru – but “Brian ” needed a little inside knowledge – so that he was informed
He is now leading his team with buzzwords – like how are we performing on the most recent Ad Smart Campaign – what demographics did we load this time round …..
