Facebook Advertising – Key Tips

A Selection of Facebook Advertising tips

With 6 million (and counting) businesses advertising – how do you ensure that you stand out from the crowd.

We have compiled some top tips for you and we would love to help you implement them.

1. Content – and more content, preferably with images or video and make it interesting.
2. Decide what sort of interests your audience has – Rule of thumb is  if you are a product – entertain and if a service educate.
3. Initially decide to increase your brands awareness – this is will get you orders in the long run.
4. Repeat – yes as easy as that – repeat your posts, in the hope your target audience over time will see them.
5. Advertise with Facebook Feeds only – when you set up a campaign Facebook offers you a number of placements (where your ad is displayed) – eg Facebook / Instagram / Messenger etc. Facebook will recommend an automatic placement – this suits Facebook as they have inventory to fill. We would suggest to stick with mobile and desktop feeds as this is from where people spend most of their time.
6. Facebook Pixel – a must to take advantage of (ask us for more info) when installed you can track the actions people take on your website.
7. Create customer audiences – made up initially of those that have supported you in the past – after all its only fair to tell your supporters of your new offers first, you do this by creating a customer file made up of existing customers, website visitors, Facebook page engagers, app users, etc. – once exhausted then widen the net using Facebooks sources.

These are just a few of the many tips and tools that we could suggest.

Contact us to find out what would be the best for your business or if you have any questions concerning these tips listed above.

Categorised in: Blog

This post was written by BeaMarketing